When you're trying to figure out what makes your audience tick?
It's like trying to solve a puzzle with half the pieces missing.
I remember when I first started my newsletter, I'd spend hours agonizing over what to say in my emails.
Should I be funny? Professional? A little bit of both? It was exhausting, and honestly, a little disheartening.
But then when I discover these tips that changed everything.
What’s the secret? It's all about becoming a student of your industry.
Yes, you can think of it as going undercover in the world you want to conquer and here's how it works:
Identify the Rockstar
Look for the businesses in your niche that are absolutely crushing it. You know, the ones everyone's talking about.
Join their inner circle
Sign up for their email lists. Yes, all of them. Your inbox might get a little crowded, but trust me, it's worth it.
Be a super fan
Don't just window shop – actually buy their products or services. It's like getting a backstage pass to their operations.
Put on your detective hat
Now, here's where the thing happens.
Pay attention to every single email they send.
What subject lines make you want to open them immediately?
How do they structure their content?
What kind of language do they use?
With this information, you'll start to notice patterns, pick up on clever techniques, and understand what resonates with your shared audience.
I remember when I first tried this approach.
I signed up for about a dozen email lists in my industry, and at first, it felt overwhelming.
But then I started noticing things.
One company always used questions in their subject lines, which made me curious enough to open every time.
Another had this knack for telling stories that made their products feel like must-haves.
And you know what is best part? You can start doing this right now.
Pick three companies you admire in your field and subscribe to their lists today.
Then, create a special folder in your inbox just for these emails.
Spend 15 minutes each day reading and analyzing them.
What catches your eye?
What makes you want to buy?
What feels off-putting?
As you do this, you'll start to develop a sixth sense for what works in your industry.
Like learning a new language through immersion – suddenly, you'll find yourself fluent in speaking directly to your audience's hearts and minds.
But here's the kicker: don't just copy what others are doing, use these ideas as inspiration to create your own unique style.
Remember, your audience isn't just looking for another carbon copy – they're looking for you and your special perspective.
By studying the best, you'll learn the rules of the game.
And once you know the rules, you can start bending them to create something truly spectacular.
So, are you ready to become a marketing detective?
Now your next mission is to find those industry leaders and start learning from them.
I promise you'll be amazed at how quickly you'll start seeing results in your own communications.
And of course if you’re not on my newsletter yet, make sure to subscribed so you don't miss out on more insider tips and tricks.
So here's to cracking the code on your audience – you can do this!
Until next time,
Jenni Delos Reyes
P.S.
Remember, the key to success is taking action.
Why not start by identifying three top players in your industry and signing up for their newsletters today? For sure, your future self will thank you!