Hi there,
I used to be really shy, the kind of quiet kid who preferred hiding behind books. But then I discovered the world of words, and everything changed.
Words, it turns out, aren't just letters on a page. They can be like magic spells, weaving stories, painting pictures, and stirring emotions deep within us.
This is what I learned about copywriting - the art of crafting words that connect with people.
It's not about creating desires out of thin air, but rather like uncovering hidden treasures - the hopes, dreams, and fears that already exist in our hearts.
Eugene Schwartz, a wise copywriting expert, once said:
"Copy cannot create a desire for a product or service. It can only take the fears, hopes, desires, and dreams that already exist in the hearts of millions of people and focus those existing desires on a particular product or service you are writing about."
Think about it!
Every product or service is born from a desire to solve a problem or make life better.
Like a cozy blanket whispers comfort on a cold night, a delicious meal fuels our adventures, and a good book opens doors to new worlds.
So, the next time you encounter a piece of writing, whether it's an ad, a blog post, or even an email like this one, pay attention to how it makes you feel.
Does it tap into your existing desires? Does it offer a solution to a hidden problem?
This is the power of words, and it's something we can all tap into.
Remember, even the shyest voice can speak volumes when it connects with the heart.
I hope you enjoyed this little peek into the world of words!
If you'd like to learn more about how to use words to connect with others, stay tuned for future emails where I'll share some simple tips and tricks.
Cheers,
Jenni Delos Reyes
P.S.
This is the one of secret sauce of compelling emails! By focusing on emotions and existing desires, you can craft messages that resonate with your readers and build meaningful connections.
And don’t forget the best copy doesn't try to force anything.
It simply reminds us of the beautiful desires we already hold dear, and shows us how a product or service can help them come TRUE.
Have a great day ahead!
Join the exclusive inner circle of awesomeness!
Subscribe to my newsletter and unlock a treasure trove of mind-blowing insights, witty anecdotes, and secret knowledge nuggets. Don't miss out on the party—hit that subscribe button now and let the adventure begin! 💌
Haven't downloaded "Write Like a Pro" yet? Don't miss out! Grab your creative superpowers NOW!